GlamByTaisa
Brand identity & viral content
Visit the live site →
A nail artist's brand, from identity to content: I created the entire art direction for GlamByTaisa, then the content that made it take off on Instagram, all organic.
GlamByTaisa is Taïsa, a nail artist in Aigle. I built her a complete brand: a serif logo, a pink-and-cream aesthetic, a consistent visual language, all the way to her booking site glambytaisa.ch.
Then I produced the content that gives her a presence online: reels built to travel. The result, over ten million views on Instagram, all organic, without a penny of advertising.
From brand to bookings.
A full identity
It all starts with a blank page: the “Glam by Taisa” logo drawn in a serif typeface, a pink and cream palette, soft typography, and art direction that runs through the whole brand. The idea being that you recognise it at a glance.
That identity lives everywhere, right down to the booking site glambytaisa.ch: same colours, same arches, same photos. A cohesive brand, from the Instagram profile to the “Book now” button.
Content that takes off
A beautiful identity isn't enough: you need content that draws people in and travels. I produced reels built for the algorithm, showing Taïsa's work at its best.
The account may be young, but the numbers aren't: over ten million views on Instagram, all organic. A single reel passed a million and a half views and reached nearly 900,000 accounts. It's the content doing the work, not the size of the account.
From views to bookings
Millions of views are nice, but what matters is what difference it makes for Taïsa. And that's where it leaves the screen: over 37% more appointments.
Not vanity, something real: views that become bookings, a diary that fills up. A brand you see scroll past on Instagram, and find again, a few taps later, on the site, ready to book an appointment.
